FAQ's

Outdoor Advertising

What is OOH?

OOH stands for “Out Of Home” and is an umbrella term for any outdoor advertising. Any adverts you see outside your home (that aren't TV, press, radio, online and cinema) is a form of OOH advertising!

Why Use OOH?

There are so many reasons for using OOH! It's a great way to get your brand noticed and reach your target audience. You get repeat views, which increases your chances of creating an impression on your audience.

What Are The Different Types Of Outdoor Advertising?

There are so many to choose from, ranging from billboards, taxis, lamp post banners, ATMs and many more different formats. You can advertise on the London underground, at train stations, inside gyms, student unions and executive offices.

Can I Book Outdoor Advertising Anywhere?

We have over 1/2million sites across the UK, so you can pick wherever is best for you.

About TOAD

What is TOAD?

TOAD brings together all the different types of outdoor advertising, onto one easy to use platform. We will plan your campaign, filter sites by your target audience, and book your dates.

Who Works At TOAD?

We have a great team including account managers who can help you with your queries, data scientists to find your audience and developers to ensure the platform is top notch!

Where Are You Based?

We’re based in London, but we book ads all over the country!

Has Anyone Used TOAD Before?

We have worked with many companies to book some great outdoor ad campaigns. Such companies include dating apps (CLiKD), food brands (Freaks of Nature) and clothing companies (Vagabond).

Booking Outdoor Advertising

Who Can Buy Outdoor Advertising?

Anyone! Whether you’re a small company looking to get brand awareness, or a large brand trying to push a certain product, OOH can help you reach the masses!

Do You Design The Artwork?

We don’t design any of the artwork for the adverts, but we can make recommendations on how to start and what is effective.

Is There A Minimum Booking Time For A Campaign?

Industry standard for outdoor advertising is 2 weeks, but a lot of digital formats allow more flexibility. Please get in touch to find out more!

How Soon Can I Book Something?

We would recommend booking 6 weeks in advance.