About Vagabond

Vagabond were founded in Sweden in 1973. They design and craft premium, stylish footwear and now have over 2 million shoes and accessories sold worldwide. Their footwear is both comfortable and lasting, with many eye-catching designs. They sell a variety of different shoes, boots and sneakers for both men and women. Additionally, they sell accessories such as bags, wallets and belts. Their main store is located in the Bentall Centre in Kingston and they are stocked in retailers such as Office and Selfridges.

Their brand aims to be environmentally friendly and focuses on using sustainable materials. They encourage shoppers to return and donate shoes once they are no longer wanted, so that the shoes can be given to people in need. These shoes are then re-distributed to second-hand shops or charities.

Why Vagabond Came To TOAD.ai

Vagabond opened their first UK store in 2017 in Kingston. They came to TOAD.ai to plan an outdoor advertising campaign to raise brand awareness and encourage people to visit their store.As their main goal was to drive traffic into their store, we suggested a large billboard on the main road, near the Bentall Centre. The billboard is situated opposite Kingston Station, making it difficult for passengers to miss. The aim of this was the encourage people who were either passing by, or heading to the Bentall Centre, to make a stop at the Vagabond store.

Over the two weeks it was displayed, the ad was seen by thousands of people, including those exiting Kingston Station, drivers along the A308 and general Bentall Centre visitors*. Vagabond's artwork was bold and eye-catching, with a clear message. It was straight to the point, whilst remaining on brand as it displayed a sense of high fashion and quality. Their use of outdoor advertising was an excellent way to spread awareness of their brand and entice people to visit their store.

The billboard was booked through the TOAD.ai platform, using our unique planning tool. We were able to execute the campaign with ease and were very pleased with the finished result. We thoroughly enjoyed working with Vagabond and were glad to be a part of their outdoor advertising campaign.

If you would like to organise an outdoor advertising campaign, don't hesitate to contact us for help. TOAD.ai is a data driven platform that finds the best outdoor advertising sites for your budget, audience and campaign requirements.